Scarcity puts people in seats at concerts and sporting events. Scarcity fills tables at hot new restaurants. How can your business become scarce?
Search Engine Optimization for your website will help improve your chances of getting discovered by your target audience, but if your content isn't engaging, that audience will not return.
Small businesses place a lot of emphasis on logo design, but if that logo does not stand for a set of strong values the company operates by, then it is meaningless.