The Importance of Focus and Scarcity in Small Business
Scarcity puts people in seats at concerts and sporting events. Scarcity fills tables at hot new restaurants. How can your business become scarce?
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Category Small Business 101
Helpful tips and tricks to guide small businesses and entrepreneurs along the road to success.
Hiring a Content Creator? Look Beyond SEO Skills
Search Engine Optimization for your website will help improve your chances of getting discovered by your target audience, but if your content isn't engaging, that audience will not return.
Your Logo Doesn’t Matter If Your Company Has No Values
Small businesses place a lot of emphasis on logo design, but if that logo does not stand for a set of strong values the company operates by, then it is meaningless.