Written By – Joseph Scaglione
Socks are definitive features of men’s wardrobe, offering as much style and personality as a tie. One of the first clients I worked with, back in university, was FloorPlay Socks. My team and I developed a public relations campaign that would feature the company on local radio stations and get their snazzy socks into the hands of their target audience: businessmen. Flash-forward a few years and there are many competitors in the snazzy sock space, one of them being Toronto-based Knock Your Socks Off or KYSO, who offers colourful socks to help you stand out at your next board meeting.
Founded in 2016, the goal of KYSO is to create socks that make an impression, and I think they’ve reached that goal several times. KYSO believes socks are more than accessories; they play an important role in any outfit.
Owner Marisa Walcott makes her socks from two materials: bamboo and cotton. The bamboo variety are hypoallergenic and soften the more you wash them (that’ll encourage you to wash your socks!) Bamboo socks offer warmth in the winter and cool in the summer. This is a luxury most sock brands fail to offer. Marisa started her sock journey as an associate buyer at Sears, purchasing women’s socks, which built her vendor contacts and understanding of pricing.
What separates KYSO from the competition is the bold and unique colours created by Marisa. Every sock is vibrant, guaranteed to leave an impression in every board room and on every sidewalk. The next goal for KYSO is to get out of the boardroom and into the playground with a kid’s line of funky socks. Marisa sells her socks online and frequently attends events across the GTA.
Marissa wants her socks to become your favourite piece of clothing! Something you are proud to show off. A piece of clothing that will boost your confidence. For more information and to purchase a pair of socks from KYSO, visit: https://shopkyso.com/