Bada-Bing, Bada-Boöm Pop-Art

80s aesthetic never dies, it carries on and undermines pop-culture. Montreal illustrator Jean-Luc Bonifay carries the trend forward with his graphic designs.

Written By – Joseph Scaglione

Badaboöm Studio is a screen-printing online store created by illustrator Jean-Luc Bonifay. Jean-Luc is a Montreal illustrator blending digital and traditional media through screen-printing. He takes his traditional digital style and crafts it into keychains, necklaces, patches, pins, prints, and t-shirts. The products have a unique vintage style, which feels right at home today, where the public clamours for retro nostalgia. It’s as if Jean-Luc cut inspiration out of an 80s Avon catalogue or a night in watching Fear and Loathing in Las Vegas, sporting vibrant colours and designs reminiscent of a good acid trip. A middle finger to corporate brands with more class than PG corporate rebellious Hot Topic fodder. The company started with a few prints on Etsy, growing into a full line-up of t-shirts, pins, cards, and totes.

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Careful who you trust these days…

The catalogue is littered with angst, certainly not for those afraid to make a statement through apparel. My personal favourite, “Let The Pizza Guide You Home” pins, tees, and patches featuring a slice of pizza in a lighthouse bringing home the strays. There’s a “Where’s Waldo” feel to each piece, as if it challenges you to find the meaning behind the product or create your own, but some of it is blatant and fun.

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This one stole a pizza my heart

You can find Jean-Luc’s items on, Etsy, or in local independent retailers like Scout on 405 Roncesvalles Ave or 1140 Queen Street east.

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