Written By – Joseph Scaglione
Why are there so many people against wearing masks? We’ve all been wearing them long before the Covid-19 pandemic struck! In fact, most of us have worn a mask from a very young age. It’s the mask we wear when we head out into the big world. The person we want people to see. The mask we wear to impress others and earn attention. I’m talking about the persona we’ve created for ourselves. The one we will carry for most of our lives until we get too tired to maintain it and let our true selves flourish. Until then, we need to maintain those personas and that’s where M A S K comes in.
M A S K is a Toronto based clothing company founded in 2015, focusing on men’s and women’s lifestyle street wear, specializing in high quality products paired with unique designs. MASK wants to capture the heart of Toronto and put it on display for the world. Their apparel reflects the needs and core values of the wearer while remembering the identities we present through our “masks.” There is nothing wrong with maintaining a persona, in fact, it’s almost essential, and MASK wants to help customers explore themselves through four essential elements: Music, Art, Sex, & Knowledge. If your persona grows, so does your identity.
One of my favourite pieces is the “I Am The Face of Toronto” t-shirt. It’s filled with double meanings and it comes in the perfect shade of Toronto blue. The shirt says it all; the wearer is the face of Toronto, because of the mask they’re wearing. Toronto is made up of millions of personas, millions of faces, and it’s truly a city of masks.
To browse through MASK’s Toronto centric products and to learn more about the company and their events visit: https://www.masktoronto.com/product-page/face-of-toronto